Business Communications Tools from Cowiecom

Share this post

Media relations is not the same as public relations

cowiecom.substack.com

Discover more from Business Communications Tools from Cowiecom

A free communications tool every month to win you maximum engagement. From international communications trainer, award-winning former BBC journalist & author Felicity Cowie www.cowiecom.com
Continue reading
Sign in

Media relations is not the same as public relations

Felicity Cowie
Feb 18, 2022
Share this post

Media relations is not the same as public relations

cowiecom.substack.com
Share

When you work with journalists your audience isn’t the people you want to reach (your public) but journalists. 

Journalists will almost certainly have different ideas from you about what their audience wants, are under no obligation to do what you ask, and newsrooms use different processes from business to gather and share information.

By learning how to collaborate with journalists and giving them information they value you will then be able to reach people.

Share this post

Media relations is not the same as public relations

cowiecom.substack.com
Share
Previous
Next
Comments
Top
New

No posts

Ready for more?

© 2023 Felicity Cowie
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing