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Media relations is not the same as public relations

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Media relations is not the same as public relations

Felicity Cowie
Feb 18, 2022
Share this post

Media relations is not the same as public relations

cowiecom.substack.com

When you work with journalists your audience isn’t the people you want to reach (your public) but journalists. 

Journalists will almost certainly have different ideas from you about what their audience wants, are under no obligation to do what you ask, and newsrooms use different processes from business to gather and share information.

By learning how to collaborate with journalists and giving them information they value you will then be able to reach people.

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Media relations is not the same as public relations

cowiecom.substack.com
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