The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often only becomes a priority when a competitor is suddenly featured prominently and people ask, ‘hey, why wasn’t that us?’ I’ve helped many clients from that starting point but, honestly, it’s a stressful way to work because the competitor is now ahead of you. It’s not uncommon to get a journalist responding to pitches with things like ‘we’ve already covered that.’ Here's 3 ways media relations can benefit a business to help you assess if this is right for you.
3 ways media relations can benefit your business
3 ways media relations can benefit your…
3 ways media relations can benefit your business
The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often only becomes a priority when a competitor is suddenly featured prominently and people ask, ‘hey, why wasn’t that us?’ I’ve helped many clients from that starting point but, honestly, it’s a stressful way to work because the competitor is now ahead of you. It’s not uncommon to get a journalist responding to pitches with things like ‘we’ve already covered that.’ Here's 3 ways media relations can benefit a business to help you assess if this is right for you.