Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses fall into is that they don’t know WHY they want to get media coverage until a competitor gets it and everybody asks, ‘why wasn’t that us?’
What is the financial cost of media relations?
What is the financial cost of media…
What is the financial cost of media relations?
Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses fall into is that they don’t know WHY they want to get media coverage until a competitor gets it and everybody asks, ‘why wasn’t that us?’