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Short audio exercise inside to help you identify your 2022 successes ...
Felicity Cowie

May 2022

Where to begin?
Felicity Cowie
Related to media relations, thought leadership and remote communications
Felicity Cowie
Okay, yes it's Wednesday but I was holding out to share this ...
Felicity Cowie
How to write a press release
Felicity Cowie

April 2022

Einstein said, ‘If you can’t explain it simply, you don’t understand it well enough.’
Felicity Cowie

February 2022

When you work with journalists your audience isn’t the people you want to reach (your public) but journalists. Journalists will almost certainly have…
Felicity Cowie

September 2021

Have you ever wondered what journalists themselves think about ‘the media’ during the story pitching process? In fiction, journalists are frequently…
Felicity Cowie
(All based on true stories)
Felicity Cowie
Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses fall into is that…
Felicity Cowie
The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often only becomes a…
Felicity Cowie
Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like a…
Felicity Cowie
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