Short audio exercise inside to help you identify your 2022 successes ...

May 2022

Where to begin?
Related to media relations, thought leadership and remote communications
Okay, yes it's Wednesday but I was holding out to share this ...
How to write a press release

April 2022

Einstein said, ‘If you can’t explain it simply, you don’t understand it well enough.’

February 2022

When you work with journalists your audience isn’t the people you want to reach (your public) but journalists. Journalists will almost certainly have…

September 2021

Have you ever wondered what journalists themselves think about ‘the media’ during the story pitching process? In fiction, journalists are frequently…
(All based on true stories)
Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses fall into is that…
The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often only becomes a…
Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like a…